Descripción de la oferta
Experteer Overview
In this Global Brand Director role, you lead the luxury portfolio across multiple markets, shaping the global media strategy and brand storytelling. You drive cross-market campaigns with a focus on video and social, aligning with client objectives and DTC initiatives. You work closely with cross-functional teams to maintain consistency and optimize performance. The opportunity offers exposure to high-profile brands and a data-driven, global scale with a strong, people-centric culture.
Compensaciones / Beneficios
• Serve as the senior client liaison and oversee cross-market campaign execution while accounting for regional nuances
• Translate client objectives into insight-led, integrated campaigns across channels, with emphasis on video and social
• Develop and enforce global media guidelines, test-and-learn programs, and best practices; collaborate with Puig teams
• Lead account planning, timelines, and resource management to ensure on-time delivery
• Oversee DTC forecasting, budget control, and efficiency/ROAS across main digital channels
• Mentor and manage a team (Digital Manager, Account Executive, Intern) and align SEM and Social specialists with the Carolina Herrera team
Responsabilidades
• 8+ years in a digital planning/management role
• Bachelor in Advertising, Marketing, or Communication
• Strong strategic thinking and tactical skills with media planning tools
• Proven success managing global or regional accounts across EMEA, APAC, or NA
• Advanced English (C1)
• High-level planning across omnichannel campaigns
• Experience in multimedia digital campaigns focusing on performance marketing
• Familiarity with Search Ads, Meta, TikTok, and Google Analytics; understanding pricing models (CPA, CPL, CPI) and metrics (ROI, ROAS, CR, AOV)
• Fluent in Spanish and English
Requisitos principales
• Flexible Benefits (Coverflex)
• Growth opportunities
• Free online training via Marcel LinkedIn Learning and Udemy catalogs
• Partner certifications (Meta, Google, Amazon)
• Work from anywhere up to 6 weeks (#WorkYourWorld)
• Attractive holidays package (birthday, Advertising Day off)
