The AdTech Director leads the global advertising technology strategy for a luxury client within the network. This role ensures a robust, scalable, and future‑proof ad‑tech ecosystem, working closely with Data, PMO, global markets, and the client’s HQ. The Director oversees platform governance, technical excellence, innovation, and cross‑market alignment to support consistent and efficient media activation worldwide. Key Responsibilities Ad‑Tech Strategy & Architecture Define, maintain, and evolve the global ad‑tech stack (DSPs, CDPs, ad servers, measurement tools). Evaluate and onboard new technologies with the Data team. Ensure interoperability, data continuity, and technical consistency across all markets. Drive innovation in automation, AI, and programmatic excellence. Platform Governance & Compliance Enforce global standards for ad accounts. Manage user access, permissions, and SSO governance. Coordinate with client HQ for platform access and onboarding. Support escalated technical issues from markets. Data, Audiences & Measurement Align with Data team on global audience strategy and compliant data usage. Support consistent taxonomy, data flows, and platform integrations. Contribute to global measurement frameworks (MMM, MTA, incrementality). Ensure KPI consistency across Maisons and markets. Market Enablement & Quality Assurance Create documentation and operational guidelines. Validate market technical setups (accounts, pixels, tagging, integrations). Contribute to troubleshooting, quality control, and global communities of practice. Act as key contact for the tech teams of global partners (Google, Meta, TikTok, etc.). Lead SLAs, roadmaps, and innovation pilots. Assess vendor performance and scalability across markets. Network & Client HQ Coordination Act as the central ad‑tech authority for FWD teams globally. Ensure alignment with client HQ and smooth rollout of global mandates. Lead governance rituals. Ensure consistent adoption of global standards across the network. Profile 8–12 years’ experience in ad‑tech, programmatic, social, MarTech, or digital operations. Deep understanding of ad‑tech platforms, identity, data flows, and measurement frameworks. Strong stakeholder management across global/central teams. Excellent communication and cross‑functional leadership skills. Fluent in English (French is a plus). At Havas Group, we take pride in our commitment to equal opportunities for everyone and our zero‑tolerance policy towards discrimination. We are an equal opportunity employer and welcome applicants regardless of age, gender, race, ethnicity, disability, or any other factor unrelated to an individual’s ability to perform their job. #J-18808-Ljbffr