Descripción de la oferta
Pioneering Beauty Sleep in BarcelonaFrom the heart of Barcelona, Drowsy is revolutionising global beauty sleep. Our silk sleep mask is an industry favourite from the UK, to the USA. We're not just a team; we're a family, dedicated to beauty sleep and united by our passion for the brand.Role SummaryYou own ad creative as a performance engine. Your mandate is to build, test, and scale ads that turn psychology, trends, and insights into revenue — and do so at speed.What You’ll DoOwn the ad testing and scaling roadmap across Meta, TikTok, and emerging platformsTranslate performance data into clear, high-conviction creative briefsDrive high-velocity iteration with designers, editors, and UGC creatorsStudy competitors and reference brands obsessively to identify winning patternsStay ahead of performance marketing trends, formats, and platform shiftsApply deep understanding of human psychology and buying behavior to every adWhat Success Looks Like2–4× year-over-year growth in ad platform investment while maintaining or improving efficiencyFast learning loops that consistently produce scalable creative winnersA repeatable system for creative performance — not one-off winsHow You’ll WorkReport to the Marketing ManagerPartner daily with creative productionThink in systems, frameworks, and throughput, not individual adsYour ProfileOverseen ad accounts with $2M+ in annual spend3+ years in performance creative or paid media for DTC / e-commerceProven ability to scale spend through creative-led performancePerformance-obsessed, data-driven, and intolerant of vanity metricsDeep student of persuasion, psychology, and why people buy
