Descripción de la oferta
Property: Corporate.
Lead the strategy, implementation, and optimization of all platforms interacting with guests and clinical staff, ensuring every digital touchpoint reflects the excellence, personalization, and wellness philosophy of our brands.
Serve as the bridge between technology and the Marketing, Sales, and Clinical teams, translating business needs into elegant, efficient, and human-centered technology solutions.
Governance & Lifecycle Management: Define and maintain configuration standards, update cycles, and operational procedures (SOPs) for all business applications, ensuring consistency and quality across the ecosystem.
Design and oversee system integrations (APIs and middleware), ensuring real-time data flows across key platforms such as PMS, CRS, EHR, and CRM systems.
Digital & Commercial Experience:
Digital Distribution Leadership: Manage and optimize the distribution technology stack (CRS, Channel Manager), ensuring maximum visibility and rate parity across all channels (OTAs, GDS, Metasearch) while increasing direct bookings.
Oversee the Marketing Technology ecosystem, including CRM platforms, booking engines, CMS systems, and marketing automation tools, supporting guest acquisition, conversion, and loyalty.
Guest Experience Product Vision: Act as Product Owner for guest-facing platforms such as the mobile app and guest portal, defining feature roadmaps in collaboration with Marketing and Operations to deliver a seamless and personalized digital journey before, during, and after the stay.
Business Partnering & Executive Reporting: Serve as the primary technology partner to Marketing, Revenue Management, and Sales teams, proactively communicating project status, roadmaps, and budget needs to the CIO and executive leadership.
Clinical Ecosystem Management: Oversee the management and evolution of the Electronic Health Record (EHR) platform and its integration with hospitality systems (particularly PMS), ensuring the security, privacy, and availability of patient data.
User Training & Adoption: Design and implement ongoing training programs for users of business and clinical applications to ensure strong adoption and effective system usage.
Bachelor’s degree in Information Technology, Computer Science, Information Systems, Engineering, Business Technology, or a related field required.
~ Master’s degree or MBA in Technology Management, Digital Transformation, or Business Administration preferred.
~5 years of experience managing business applications within the hospitality sector, ideally in leadership or senior roles.
~ Strong expertise in digital marketing technology including CRM systems, SEO/SEM environments, and booking engines.
Native or bilingual Spanish (mandatory) / Business-level English (C1 or higher).
Commercial Performance: Increase in Direct Booking Ratio, Reduction in Customer Acquisition Cost (CAC), Improvement in website conversion rates.
Digital Experience: Higher NPS / CSAT scores across digital platforms (app, website, guest portal) & Increased user adoption rates.
Project Delivery: On-time and on-budget implementation of new application projects.
CRM platforms, marketing automation tools, CMS systems, booking engines.
Familiarity with EHR/EMR platforms and healthcare data workflows.
API architecture, middleware platforms, and real-time data integration.
Business Intelligence tools and customer data analysis platforms.
Agile product development, feature roadmaps, and digital experience optimization.
Product & Business Vision.
Experience with product management methodologies such as Agile or Scrum.
Knowledge of Business Intelligence tools for analyzing commercial and customer data.
