Business Development Lead – B2B Sales in Healthcare & Food Madrid, Spain | Hybrid SPRIM , a global consulting and agency group, is looking for a commercially driven Business Development Lead with a strong hunter mindset to accelerate growth across the Healthcare, Food and Nutrition markets . This role is exclusively focused on complex B2B sales of marketing healthcare & food services, medical communications and creative omnichannel engagement solutions . Your Mission To generate new business, open market opportunities and close high-value deals , owning the full sales cycle end-to-end with pharma, biotech, CHC, medical nutrition and food & nutrition clients at European level You will report to the Head of Business Development & Strategic Accounts and work closely with the Director of Marketing & Communications in Madrid , acting as the commercial engine connecting clients with scientific, creative and strategic teams. Key Responsibilities Sales & New Business Actively prospect, qualify and close new clients , selling marketing, communications, medical content, creative campaigns and omnichannel programs. Build, manage and convert a strong and predictable sales pipeline , with clear focus on forecast accuracy and closing ratios . Execute proactive outbound strategies: email outreach, direct prospecting, networking, cold calling, congresses and industry events. Lead sales meetings, present the agency, uncover real client needs and translate them into compelling value propositions. Negotiate commercial terms , manage procurement processes and close deals end-to-end .