Descripción de la oferta
Company description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Overview
CRM Manager responsible for ensuring the effective coordination and execution of CRM initiatives across a multinational FMCG company.
Working under the guidance of the Senior CRM Manager, this role ensures that CRM strategies and roadmaps are translated into well-structured, well-coordinated, and high-quality operational outputs across teams and markets.
This role focuses on coordination, execution support, governance follow-up, and cross-functional alignment, ensuring CRM activities run smoothly and consistently across the ecosystem.
CRM Execution Coordination
Coordinate the execution of CRM initiatives across markets and workstreams.
Ensure CRM activities are implemented in line with defined scope, priorities, and quality expectations.
Translate strategic guidance into clear operational actions for internal and external teams.
Planning, Coordination & Follow-Up
Manage timelines, dependencies, and day-to-day coordination across CRM activities along with the PM.
Work closely with CRM, data, web, social and content, and tech teams to ensure smooth execution.
Track progress, identify risks or blockers, and ensure timely resolution along with the PM-
Governance Support
Support the CRM Senior Lead in maintaining governance structure and alignment across stakeholders.
Ensure tracking and documentation of CRM initiatives is accurate and up to date alonwith the PM.
Help maintain visibility across all ongoing CRM activities in the region.
Quality & Consistency Control
Ensure CRM outputs meet expected standards of quality, consistency, and accuracy.
Support validation of CRM materials before go-live in coordination with relevant teams.
Contribute to continuous improvement of operational processes and ways of working.
Stakeholder Coordination
Act as a key day-to-day coordination point for CRM topics across teams and markets.
Ensure stakeholders are aligned on priorities, timelines, and requirements.
Facilitate communication between CRM, CX, data, BX, and content teams.
Support to Strategic Direction
Support the CRM Senior Lead by ensuring strategic priorities are properly translated into coordinated actions.
Provide feedback from execution reality (constraints, improvements, opportunities).
Help identify operational inefficiencies and support process optimization.
Cross-Functional Collaboration
Work closely with:
Senior CRM Manager (strategy, prioritization, governance)
Data teams (segmentation, activation readiness)
CX teams (journey consistency)
BX teams (brand alignment in CRM outputs)
Ensure CRM activities are well integrated within broader CX and marketing ecosystems.
Qualifications
Solid experience in CRM, lifecycle marketing, or customer engagement roles within multi-market, consumer-driven environments.
Experience supporting the execution of CRM strategies across brands and markets, working closely with senior CRM leadership.
Hands‑on experience managing CRM initiatives across acquisition, engagement, retention, and loyalty programs.
Good understanding of CRM ecosystems, including loyalty platforms, personalization, automation, and lifecycle journeys.
Experience translating strategic guidelines into operational CRM programs and campaigns.
Data‑driven mindset, with experience working alongside data and analytics teams to leverage insights and performance metrics.
Ability to collaborate cross-functionally with CX, brand, content, media, and tech teams to ensure consistent execution.
Strong organizational and delivery skills, with attention to detail and execution quality.
Comfortable operating in structured governance models and managing multiple stakeholders.
Fluent English required; additional languages are a plus.
Additional information
