Descripción de la oferta
Описание: Product Madness is a global social casino game developer and publisher within the Aristocrat family, creating leading and top-grossing titles including Heart of Vegas, Lightning Link, and Cashman Casino. The company has a global team of 800 people, headquartered in London, with offices in Barcelona, Gdańsk, Lviv, and Montreal, plus a remote team in the United States. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФЗадачи:Prepare operational analyses for User Acquisition and Growth teams using partner platform dashboards and exported datasetsAnalyze campaign performance and provide timely, actionable insights to optimize marketing executionRespond quickly to operational performance queries that do not require internal data models or Data Science methodologiesMonitor marketing technology platforms, including AppsFlyer and advertising partner tools, ensuring proper operation and quality controlMonitor partner dashboards to identify anomalies, tracking issues, and reporting discrepanciesCoordinate with external partners and elevate data-related incidents to the Data Analytics teamConfigure, monitor, and report on partner-native incrementality experiments, such as AppsFlyer Incrementality and Meta Conversion LiftCollaborate with Data Analytics and Data Science teams to ensure correct experiment implementation and interpretationSupport operational execution while Data Science remains responsible for methodology and statistical evaluationParticipate in onboarding, integration, and continuous quality assurance of external marketing and analytics platformsManage relationships with external marketing technology vendors and ensure reliable platform operationValidate partner data and coordinate issue resolution with internal and external teamsConsolidate advertising spend, impressions, installs, attribution, and performance metrics from multiple partnersPrepare regular operational reports for User Acquisition and Growth teamsIdentify reporting inconsistencies and elevate reconciliation needs to Data AnalyticsTrack campaign spend against planned budgets and investment objectivesProactively identify deviations, delivery risks, and unexpected performance changesCreate and maintain simple operational dashboards using partner-exported data and spreadsheet toolsEnsure correct campaign tracking, UTM structures, AppsFlyer links, and event configurationCollaborate with User Acquisition teams to verify tracking before campaign launchesMonitor attribution quality in partner platforms and elevate technical issues when necessaryWork with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementationTranslate operational business needs into specific requests for centralized data teams when advanced analysis is requiredContribute to improving marketing technology operations and reporting workflows.Требования:At least 2 years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar rolesExperience working with digital marketing, mobile advertising, or performance marketing platformsHands-on experience with Mobile Measurement Partners, preferably AppsFlyerStrong knowledge of mobile attribution and marketing performance metricsExperience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovinStrong analytical and problem-solving skills with the ability to interpret campaign performanceAdvanced Microsoft Excel and/or Google Sheets skillsExcellent communication and relationship management skills with different stakeholdersAbility to prioritize multiple tasks in a dynamic, fast-paced environmentNice to have: experience with mobile applications, video games, or performance marketingknowledge of SKAdNetwork and privacy-focused mobile measurement solutionsexperience with partner-provided incrementality experimentation toolsexperience collaborating with external marketing technology platforms and analytics vendorsknowledge of Business Intelligence tools such as Looker, Redash, Tableau, or Power BIbasic SQL knowledge for querying or validating dataexperience with campaign tagging, tracking links, and event configurationmobile video game experience, especially free-to-play or social casino modelsexperience supporting User Acquisition teamsfamiliarity with retargeting platforms and attribution ecosystemsexperience with creative analytics platforms and marketing automation toolsexperience with MMP productsУсловия: No conditions specified
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