Descripción de la oferta
Описание: Product Madness is a global social casino game developer and publisher within the Aristocrat family, creating leading and top-grossing titles including Heart of Vegas, Lightning Link, and Cashman Casino. The company has a global team of 800 people, headquartered in London, with offices in Barcelona, Gdańsk, Lviv, and Montreal, plus a remote team in the United States. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФЗадачи:- Prepare operational analyses for User Acquisition and Growth teams using partner platform dashboards and exported datasets- Analyze campaign performance and provide timely, actionable insights to optimize marketing execution- Respond quickly to operational performance queries that do not require internal data models or Data Science methodologies- Monitor marketing technology platforms, including AppsFlyer and advertising partner tools, ensuring proper operation and quality control- Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies- Coordinate with external partners and elevate data-related incidents to the Data Analytics team- Configure, monitor, and report on partner-native incrementality experiments, such as AppsFlyer Incrementality and Meta Conversion Lift- Collaborate with Data Analytics and Data Science teams to ensure correct experiment implementation and interpretation- Support operational execution while Data Science remains responsible for methodology and statistical evaluation- Participate in onboarding, integration, and continuous quality assurance of external marketing and analytics platforms- Manage relationships with external marketing technology vendors and ensure reliable platform operation- Validate partner data and coordinate issue resolution with internal and external teams- Consolidate advertising spend, impressions, installs, attribution, and performance metrics from multiple partners- Prepare regular operational reports for User Acquisition and Growth teams- Identify reporting inconsistencies and elevate reconciliation needs to Data Analytics- Track campaign spend against planned budgets and investment objectives- Proactively identify deviations, delivery risks, and unexpected performance changes- Create and maintain simple operational dashboards using partner-exported data and spreadsheet tools- Ensure correct campaign tracking, UTM structures, AppsFlyer links, and event configuration- Collaborate with User Acquisition teams to verify tracking before campaign launches- Monitor attribution quality in partner platforms and elevate technical issues when necessary- Work with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation- Translate operational business needs into specific requests for centralized data teams when advanced analysis is required- Contribute to improving marketing technology operations and reporting workflows.Требования:- At least 2 years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar roles- Experience working with digital marketing, mobile advertising, or performance marketing platforms- Hands-on experience with Mobile Measurement Partners, preferably AppsFlyer- Strong knowledge of mobile attribution and marketing performance metrics- Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin- Strong analytical and problem-solving skills with the ability to interpret campaign performance- Advanced Microsoft Excel and/or Google Sheets skills- Excellent communication and relationship management skills with different stakeholders- Ability to prioritize multiple tasks in a dynamic, fast-paced environment- Nice to have: experience with mobile applications, video games, or performance marketing- knowledge of SKAdNetwork and privacy-focused mobile measurement solutions- experience with partner-provided incrementality experimentation tools- experience collaborating with external marketing technology platforms and analytics vendors- knowledge of Business Intelligence tools such as Looker, Redash, Tableau, or Power BI- basic SQL knowledge for querying or validating data- experience with campaign tagging, tracking links, and event configuration- mobile video game experience, especially free-to-play or social casino models- experience supporting User Acquisition teams- familiarity with retargeting platforms and attribution ecosystems- experience with creative analytics platforms and marketing automation tools- experience with MMP productsУсловия: No conditions specified#J-18808-Ljbffr
