Descripción de la oferta
Job summary
The Direct Channel Specialist (DCS) acts as the primary point of contact between Roiback and its clients. The core mission of the role is to drive revenue growth across the assigned client portfolio by optimising each client’s direct online channel. This is achieved through strategic online marketing optimisation, continuous performance analysis, and proactive consultancy on new industry trends, competitiveness, and profitability. Delivering a high level of service and resolving client issues efficiently and accurately, in line with agreed SLAs, is central to the role.
Location
Tenerife OR Las Palmas
Key Responsibilities
As a DCS, you will be fully responsible for managing and developing your assigned client accounts, including:
Supporting clients in defining clear sales and performance targets.
Continuously monitoring performance and service quality KPIs, ensuring agreed targets are met.
Assessing the level of online marketing optimisation for each account and defining, executing, and tracking action plans to maximise direct channel revenue.
Advising on and driving online marketing initiatives, including promotional campaigns, email marketing, SEM investment, loyalty programmes, and other performance-driven activities to maximise ROI.
Providing guidance on pricing strategy and revenue management to improve direct channel performance.
Implementing and promoting new Roiback value-added products and tools.
Managing client requests related to marketing changes and coordinating with internal teams to ensure timely and effective resolution.
Building long-term client relationships by increasing client loyalty, maintaining regular contact through calls and on-site visits, and proactively identifying new needs and opportunities.
Profile & Skills
Strong ability to analyse performance data and KPIs (sales, traffic, conversion, markets, etc.) to identify trends and root causes.
Deep understanding of each client’s product and hotel profile to ensure proposed actions generate maximum impact.
Strong commercial mindset with a clear focus on client outcomes.
Highly organised and flexible, able to prioritise actions based on profitability and impact.
Proactive problem solver with a consultative approach toward clients.
Genuine interest in direct channel trends, competitive landscape, and destination performance.
Continuous development of knowledge in online marketing tools and techniques.
Expertise in Roiback products and platforms, with the ability to train and advise clients on best practices.
At Roiback – HBX Group, we believe that diversity drives innovation and makes travel a force for good. We are committed to creating an inclusive workplace where everyone feels valued and respected. We embrace different backgrounds, perspectives, and talents, and we offer equal opportunities to all. Join a team where diversity truly makes a difference.
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