Descripción de la oferta
BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia. Key Responsibilities: • Develop and execute customer engagement strategies to drive loyalty, retention, and growth. • Align engagement initiatives with business objectives and marketing strategy. • Oversee daily customer engagement operations, ensuring data integrity and system efficiency. • Lead the selection, implementation, and optimization of CRM and engagement technologies. • Ensure CRM effectiveness across the full sales funnel and customer lifecycle. • Manage customer registration, activation, retention, reactivation, and acquisition strategies. • Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.). • Support promotional events aimed at customer acquisition. • Analyse customer data to identify trends, insights, and growth opportunities. • Track and report on key marketing metrics, including conversion rates and web analytics. • Prepare regular performance reports on engagement, behaviour, and campaign effectiveness. • Collaborate with marketing, sales, customer service, IT, and data teams for a unified engagement approach. • Lead, mentor, and develop customer engagement specialists and analysts. • Foster a culture of continuous improvement and innovation. Requirements: • Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred. • Proven experience as a Director of CRM or in a similar senior role. • Background in traditional CRM and iGaming preferred. • Experience leading large teams (100+ employees). • Strong expertise in customer acquisition and lifecycle management. • Knowledge of CRM systems, engagement channels (email, SMS, push), and analytics platforms. • Technical proficiency with CRM, data analysis, and reporting tools (e.g., Excel, SQL, Tableau). • Experience in land-based or online gambling is a plus. • Strong analytical, problem-solving, leadership, and communication skills. • Ability to manage marketing projects end-to-end with a customer-centric mindset.
