Descripción de la oferta
Who is Tennant? Tennant Company is a global leader in the field of professional cleaning equipment and solutions. For over 150 years, we have stood out for innovation and our commitment to developing sustainable technologies designed to meet our customers’ needs. Our goal is to actively contribute to a cleaner, safer, and healthier world through eco-friendly solutions that improve quality of life. With manufacturing plants, operational offices, and sales and service networks worldwide, joining Tennant means embarking on a career path full of opportunities — both locally and internationally. The EMEA Channel Development Specialist will be responsible for executing the Tennant demand generation and market awareness campaign and tactics, and will develop a deep understanding of our Go-To-Market channels tactics and metrics that drive the leads and customer conversion. The EMEA Channel Development Specialist will report to the EMEA Channel Development Manager. Key responsibilities & elements of the role include: Support the translation of EMEA channel marketing strategies and initiatives into actions, including digital performance marketing and impactful content creation. Execute integrated lead generation campaigns while crafting compelling content that speaks to our audience's challenges and needs. Coordinate and execute events and trade fairs end‑to‑end, including vendor and agency liaison, pre‑, during‑, and post‑event planning, and the development of integrated campaigns to promote event participation and impact. Monitor campaign performance to identify opportunities to improve processes and execution, scale best practices, address gaps, and implement contingency plans where needed. Use provided data and CRM insights, combined with BM’s input, to create relevant messaging, campaign themes, and content recommendations. Prepare marketing briefs to develop high-impact marketing materials such as email campaigns, webinar content, product sheets, web pages, videos, battle cards, pitch decks, etc. Contribute to the design and implementation of improved processes aimed at enhancing efficiency and consistency in demand generation activities. Develop campaign performance reports and executive summaries to share results with the team, highlighting key outcomes and identifying opportunities for improvement What we’re looking for: 3 to 5+ years of experience in marketing (field, regional, or channel marketing) Fluent in English , and ideally another European language Experience in B2B/industrial or channel-based environments is a plus Solid experience in digital marketing, including planning and executing lead‑generation campaigns Ability to manage multiple campaigns simultaneously across different markets Strong analytical mindset to track performance, optimize campaigns, and report results Proven experience organizing events and working with partners Solid understanding of marketing automation platforms, CRM systems, and emerging technologies, including AI‑driven tools.
