Descripción de la oferta
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
The Global Communications Specialist provides strategic and operational support for global corporate communications. This role partners closely with Business Units, Commercial Operations, corporate functions, and cross-functional teams to design and deliver impactful communication initiatives that strengthen the company’s identity, reputation, and engagement.
The position plays a critical role in shaping and executing communication strategies that convey the company’s narrative to internal and external audiences, enhance brand awareness, and foster alignment with the company’s values, purpose, and strategic priorities.
Key Accountabilities
1. Strategic planning and execution
Contribute to the development and implementation of global communication strategies and campaigns across multiple channels (intranet, social media, video, leadership communications, newsletters, press activity, lobbying, product campaigns, congresses, meetings, and events).
Implement communication tactics that inform and engage internal and external audiences.
Ensure all communication initiatives are aligned with corporate objectives and brand guidelines.
2. Content Development and Management
Create, edit, and publish high-quality communication materials, including articles, announcements, letters, speech notes, presentations, and multimedia content.
Drive employee engagement through authentic, compelling, and creative internal communication initiatives.
Support leadership communication efforts to ensure clarity, transparency, and alignment.
Manage the corporate intranet and maintain an up-to-date content calendar.
Develop and execute social media strategies, including creative campaigns and platform-specific content.
Ensure all communications comply with legal, regulatory, and brand standards.
Maintain and update communication databases and archives for accuracy and accessibility.
3. Stakeholder Engagement
Collaborate with corporate functions and cross-functional teams (HR, Marketing, IT, Finance, etc.) to deliver integrated communication activities.
Partner with local communication teams to facilitate adaptation of global initiatives at the regional level.
4. Innovation and creativity
Leverage creativity and innovation to design special projects that promote the company’s brand, purpose, and values.
Identify, research, and propose new communication trends, tools, and technologies to enhance effectiveness.
5. Measurement and continuous improvement
Gather and analyze performance metrics to assess the impact of communication activities and identify opportunities for improvement.
Prepare regular reports and insights to inform decision-making and optimize strategies.
Industry Awareness
Monitor industry trends and competitor communication strategies to inform best practices and maintain a competitive edge.
Networking/Key relationships
Collaborate with multiple stakeholders across all regions and markets, especially local communication departments, to design and maintain effective communication plans.
Minimum Knowledge & Experience required for the position:
2/3 years of experience in a similar communications role, ideally within a multinational healthcare or related industry.
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Advertising or a related field; a Master’s in Communications or Social Media is an advantage.
Strong written English with excellent attention to detail.
Familiarity with digital communication tools and social media platforms.
Basic research and analytical skills; ability to summarize findings clearly and experience in measuring communication effectiveness.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Interest in corporate branding, storytelling, and stakeholder engagement.
Layout, basic design, and basic video-editing skills are a plus.
Skills & Capabilities:
Strong writing, editing, and storytelling skills.
Familiarity with Adobe tools (InDesign, Illustrator, Photoshop, Premiere).
Ability to manage multiple projects and deadlines in a fast-paced environment.
Highly organized, proactive, and capable of identifying opportunities to elevate brand awareness.
Strategic thinker with strong execution skills.
Creative, innovative, and solution-oriented mindset.
Travel requirements:10%
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