Descripción de la oferta
WHY TCL?Our companyFounded in 1981,TCL Electronics(HKSE 01070) is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked Number 1 TV brand worldwide.TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing its LED TVs from A to Z
TCL is one of the fastest growing High-Tech Brands in the World
Starting 2020, TCL Electronics Europe is expanding into new categories, like Air Conditioning, Major Domestic Appliances and IOT products.
Our strengthsHigh development ambitions
International outreach
Vertical integration
Worldwide brand with offices in Madrid and BarcelonaThe roleWe are seeking a dynamic and visionaryHead of Marketing Iberiato lead the overall marketing strategy and execution, ensuring strong brand positioning and sustained business growth. This role will oversee both Digital & Brand Marketing and Retail Marketing, managing two experienced managers and aligning their efforts to deliver impactful results across all channels.The ideal candidate will bring a balance of strategic leadership and operational excellence, with proven expertise in digital, brand, and trade marketing. With strong ownership of budget and resources, they will maximize ROI, foster innovation, and drive brand awareness and product sell-out. Collaborating closely with Sales, Product, and European and China headquarters, this position will ensure marketing initiatives are consistent, data-driven, and directly supportive of TCL Iberia’s growth ambitions.Key accountabilities1. Strategy & Marketing Development
Define the overall marketing strategy for TCL in Iberia, aligned with global and European objectives.
Ensure competitive positioning of all product categories (TV, AC, MDA, IOT).
Establish and oversee annual marketing plans, including digital, retail/trade, and branding initiatives.2. Leadership & Team Management
Lead and coach the two marketing managers (Digital Marketing Manager and Retail Manager).
Define clear and measurable objectives for each team.
Foster collaboration, creativity, and talent development across the marketing organization.3. Digital & Brand Marketing
Oversee digital campaigns (paid media, social media, PR, influencer marketing, sponsorships).
Guarantee brand message consistency across all communication channels.
Measure campaign effectiveness and optimize actions based on data insights.4. Market Analysis & Competitive Intelligence
Monitor market trends, consumer behavior, and competitive landscape.
Identify new opportunities for growth and innovation.
Provide strategic recommendations supported by market and performance data.5. Budget & Resource Management
Define and manage the Iberia marketing budget.
Optimize allocation of resources to maximize ROI.6. Cross-Functional Collaboration
Work closely with the Sales team to align marketing strategies with commercial objectives.
Collaborate with product, logistics, customer service, and finance teams.
Manage relationships with creative/media agencies and external partners.Your profileMaster’s degree in Marketing, Business, or Communication.
+8 years of experience in marketing, including at least 3 years in a leadership role.
Solid expertise in digital marketing, brand management, and retail/trade marketing.
Experience in consumer electronics or FMCG strongly preferred.
Excellent communication skills in Spanish and English (Chinese is a plus).
Creativity and strategic thinking to drive innovation.
Strong leadership with the ability to manage multidisciplinary teams.
Data-driven and analytical mindset for decision-making.
Ability to perform in fast-paced, international environments.
