Descripción de la oferta
Job Title: Lead, Global Market Research
Location: Barcelona, Spain
Strategic Context:
Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.
The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resource allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.
The GTMC organization aims to:
Centralize Go-to-Market operational tasks across GBUs
Standardize best‑in‑class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency
The Lead, Market Research is responsible for providing market and customer insights through the execution of market research that will help drive key strategic and tactical decisions across Sanofi. As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting‑edge market research methodologies to achieve the full potential of Sanofi’s expanding portfolio.
This position will report to the Global Head, Vaccine Insights & Analytics primarily for the Flu & Covid Franchises at Sanofi and will be based in Barcelona, Spain.
Responsibilities
Execute all market research projects with the support of the Lead
Lead market research projects to support the brand strategy, including identification of market research needs, vendor selection, design, execution and interpretation of studies
Have the confidence and experience to select the best vendor based on the business objectives
Manage projects within budgets, schedules and corporate policies and SOPs
Explore innovative techniques to address business questions
Identify insight needs and recommend approaches to address these needs
Foster strong agency partnerships to ensure insights are based on reliable, high‑quality information
Coordinate vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development
Communicate actionable insights
Develop and refine presentations to effectively communicate complex information clearly and concisely with a clear call to action
Integrate and synthesize information from multiple sources to proactively address business needs
Deliver strategic insights, tailored to each specific audience, which empower commercial teams
Show strategic business acumen when communicating insights, addressing key business questions and providing recommendations
Effectively collaborate and partner within a matrix environment
Work closely with brand teams to identify and address business needs
Develop strong strategic partnerships with the brand teams
Collaborate across functions (i.e., forecasting, analytics, patient services) to deliver integrated insights and recommendations to commercial teams
Demonstrate a solution‑oriented and proactive approach to problem‑solving
Work with global and local colleagues to ensure alignment and coordination across projects
Lead and develop junior team members where applicable
Education Requirements
Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred.
Skills and Competencies
A minimum of 7+ years of experience in pharmaceutical market research; equivalent combination of education (MA, MS, MBA/PhD) and/or relevant consulting experience may be considered
Strong understanding of all types of market research methodologies, with experience of conducting both quantitative and qualitative market research from end‑to‑end, including strong quantitative analytical skills, data analysis and statistics
Proven ability to recommend, plan and lead market research projects.
Strong strategic thinking ability, with understanding of the life‑sciences industry
Excellent project management skills, with ability to balance multiple projects / priorities
Knowledge and experience with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits) preferred
Experience working directly within or partnering with related functions including new product planning, marketing, value & access, a plus
Effectively influence in a highly matrixed environment
Effectively and confidently communicate to various audiences, including senior leadership
Synthesize complex ideas to simple
Develop brand implications from market research findings, not just a summary of the data
Strong learning agility and high degree of curiosity
Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
Strong work ethic and personal motivation
Ability to think strategically in an ambiguous environment and flex and pivot as the business requires
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