1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.EuropeSpainLE_0141-Grohe Espana S.ABachelor-/Master-/Diploma-ThesisHybridFull Time31 October 2025Do you want to take on a leadership role in a fast‑growing, global organisation where marketing plays a central role in shaping commercial success? Do you thrive in matrix organisations, balancing global strategy with local execution?LIXIL Europe is looking for a Leader, Marketing Iberia to drive our marketing strategy across Spain and Portugal. This is a pivotal leadership role, reporting to the Leader, Iberia, where you will oversee product management, marketing activation, digital, and PR — while coaching and developing a diverse team.About The RoleAs Leader, Marketing Iberia, you will be responsible for all marketing activities in Spain and Portugal. Working closely with international teams, you will adapt and activate global marketing strategies for the Iberian market, ensuring commercial relevance and alignment with sales objectives.You will lead a team of 7 direct reports, plus showroom staff and agency partners, covering B2B and B2C product management, digital marketing, and showroom management. This role requires both strategic vision and a hands‑on leadership style, as you will be responsible for planning, execution, and measurable results.Key ResponsibilitiesDevelop and execute marketing strategies and plans to grow market share across IberiaOversee product management, marketing activation (digital, GROHE X, Truck), and public relationsLead, coach, and develop the Iberia Marketing team to deliver strong performanceDrive activation of sub‑brands, channels, customers (IKAM & local), and product categoriesAlign local activities with Central Marketing priorities (Sales Cycle, Campaign Calendar, A&P investment)Manage local A&P and CAPEX budgets effectivelyEnsure engaging showroom management in Barcelona and Lisbon with agency supportCollaborate closely with sales, finance, and other stakeholders to connect marketing to business resultsYour ProfileMaster’s, MBA, or bachelor’s degree in marketing, economics, or a related field5+ years of marketing management experience, including managing teamsStrong experience in matrix organisations with intercultural leadership exposureBusiness-driven mindset with strong analytical and strategic planning skillsHands‑on, collaborative, and able to influence across functionsProficiency in Google Suite and MS Office toolsFluency in English and Spanish (Portuguese a plus)Affinity for technical/durable consumer productsSuccess MetricsClear team objectives, strategy, and action plans deliveredEffective execution of department plans and campaign activationsMeasurable growth in sales collaboration, showroom performance, and brand visibilityStrong alignment between HQ-driven priorities and Iberian market needsWhy Join LIXIL?Be part of GROHE, a global leader in the sanitary spaceWork in the second-largest function after sales, at the heart of our Iberia growth strategyManage a significant marketing budget and high-impact campaignsGain international exposure with HQ while leading local market adaptationJoin a supportive, collaborative, and high-performing team in a business that is performing strongly in IberiaIf you are a strategic and hands‑on marketing leader who can bridge global direction with local execution, we’d love to hear from you.Apply now and take the lead in shaping LIXIL’s marketing success in Iberia.Job DetailsSeniority level: DirectorEmployment type: Full-timeJob function: Marketing and SalesIndustries: ManufacturingReferrals increase your chances of interviewing at LIXIL by 2xGet notified about new Marketing Lead jobs in Barcelona, Catalonia, Spain.We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr