Descripción de la oferta
We are looking for a Marketing Platform Automation Associate Manager to lead regional marketing activation programs across LATAM and EMEA. This role sits within Marketing Operations and focuses on campaign production excellence, automation strategy, and stakeholder management.Lea el resumen de esta oportunidad para comprender qué habilidades, incluidas las habilidades interpersonales relevantes y el dominio de paquetes de software, se requieren.You will lead cross-functional POD teams and ensure high-quality, scalable campaign delivery through marketing automation platforms integrated with CRM systems.Key Responsibilities:Campaign LeadershipLead a cross-functional POD (data analysts, campaign builders, PMMs).Drive a predictable and scalable campaign execution cadence.Ensure alignment with regional marketing objectives.End-to-End Campaign ProductionManage intake via Program Intake Forms (PIF) and Copy Docs.Oversee build of:Landing PagesThank You PagesConfirmation EmailsEnsure all assets meet technical and brand specifications.Marketing Automation ExecutionBuild and optimize email nurtures in Marketo.Manage segmentation logic and audience governance.Ensure correct lead routing into Salesforce (Vector).Maintain naming conventions (Tactic IDs) for clean reporting.Regional LocalizationDeploy localized content for Brazil & LATAM.Validate character limits, imagery, legal language (GDPR & opt-in compliance).Ensure cultural and regulatory alignment.Stakeholder ManagementPrimary POC for Regional PMMs.Guide stakeholders through system transitions (e.g., legacy link migration).Unblock technical bottlenecks.Performance & GovernanceAudit production metrics.Maintain CRM hygiene.Ensure reporting readiness for regional dashboards.Required SkillsMarketing Automation & Technology Design (P5 level)Strong Marketing Operations backgroundMarketo (advanced)Salesforce / CRM integrationCampaign production managementStakeholder engagementEnterprise B2B marketing environmentsProfileAutonomous problem solver.Structured thinker.Comfortable with moderate complexity.Experienced managing small teams or workstreams. xcskxlj Detail-oriented with strong governance mindset.
