Descripción de la oferta
HAYS is collaborating with the leading company in the pharmaceutical sector. We are looking for a Paid Social Media Senior to join the team. What will your duties be? Manage end-to-end paid media campaigns, ensuring alignment with global business objectives. Develop and execute digital performance strategies tailored to each campaign and market. Plan, implement, and optimize SEA and Paid Social campaigns focused on conversions, traffic, lead generation, and brand awareness. Monitor campaign performance, including budget control, ongoing optimization, and detailed reporting . Work with advertising platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, SA360, and DV360 . Conduct benchmark analysis and competitive research to improve campaign performance. Optimize campaigns for e-commerce, product and service promotion, and brand positioning . Analyze performance data using tools like Adobe Analytics, Looker Studio, Power BI, and Semrush . Create custom reports and dashboards , tailored to diverse stakeholders and international teams. Implement and manage tracking infrastructure ( pixels, tags, and events ) to ensure accurate measurement. Execute A/B testing and track key KPIs such as CPC, CTR, conversion rate, bounce rate, and cost per lead . Leverage advanced analytics and AI-driven solutions (including prompt engineering and automation) to enhance targeting and maximize ROI. Communicate and collaborate directly with stakeholders, global teams, and external suppliers . Manage relationships with global partners , ensuring effective execution of international campaigns. Which are the requirements? Proven experience managing paid media campaigns across key platforms: Meta (Facebook & Instagram) and LinkedIn Ads. Previous experience working in a digital marketing agency environment . Familiarity or willingness to work with emerging and alternative platforms such as: Reddit Ads and TikTok Ads is a plus. Experience with X (Twitter) is a plus. Experience managing campaigns or projects within the pharmaceutical (pharma) industry is highly desirable. English fluent. What we offer? Long term contract with Hays. Participate in international projects. Flexible remote work model (1 office day per month). Location: Barcelona. Flexible Schedule: Monday to Friday from 8-9 to 5-6.
