Descripción de la oferta
Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Overview A hands‑on data specialist responsible for operationalizing and executing data strategies across a multinational FMCG company, ensuring data is effectively collected, structured, activated, and measured across B2C and B2B ecosystems. Working in close partnership with the Senior Data Strategist, this role translates strategic data frameworks into practical implementation, enabling CRM, CX, and marketing teams to activate data in a consistent, scalable, and efficient way. This role is key to ensuring that data strategies move from concept to reality, driving tangible business impact through execution excellence. Responsibilities Data Strategy Execution (End‑to‑End) Support the implementation of data strategies across the full lifecycle: data collection, ingestion, qualification, activation, and measurement . Ensure data flows, structures, and integrations are properly set up and maintained. Translate strategic recommendations into clear operational plans and technical requirements . Data Collection & Structuring Define and implement data collection frameworks across digital touchpoints (web, CRM, media, etc.). Ensure data is properly structured, standardized, and compliant with governance and privacy requirements. Work with tech and analytics teams to guarantee data quality, consistency, and usability . Activation & CRM Enablement (B2C & B2B) Enable the activation of data within CRM and marketing platforms to support segmentation, personalization, and journey orchestration . Support both B2C and B2B use cases, ensuring data is effectively leveraged across different business models. Collaborate with CX and campaign teams to ensure data is properly integrated into execution . Use Case Implementation Execute data‑driven use cases from proof‑of‑concept to deployment , ensuring proper setup and delivery. Support testing, validation, and optimization of use cases based on performance data. Ensure successful transition from pilot phases to scaled, repeatable solutions . Measurement & Performance Tracking Implement measurement frameworks and ensure proper tracking of KPIs across platforms. Set up dashboards, tracking systems, and reporting structures to monitor performance. Support ongoing optimization by providing clear, actionable performance insights . Tools, Platforms & Operational Excellence Work with key data, CRM, and analytics platforms to ensure effective setup and usage . Support troubleshooting, optimization, and continuous improvement of data processes and systems. Ensure best practices are followed across markets for data operations and activation . Collaboration & Enablement Partner closely with the Senior Data Strategist to ensure alignment between strategy and execution. Collaborate with CRM, CX, Media, and Tech teams to ensure seamless delivery of data‑driven initiatives. Support markets with hands‑on guidance, training, and troubleshooting to increase data activation maturity . Qualifications Solid experience in data operations, data activation, or analytics roles within complex, multi‑market organizations, ideally in FMCG or consumer‑driven environments. Proven hands‑on experience operationalizing data strategies across the full data lifecycle: collection, structuring, activation, and measurement. Strong understanding of data collection frameworks across digital touchpoints (web, CRM, media, marketing platforms). Experience enabling data activation within CRM and marketing platforms to support segmentation, personalization, and journey orchestration across B2C and B2B use cases. Demonstrated ability to translate strategic data frameworks into clear operational and technical execution plans. Experience implementing data‑driven use cases from proof‑of‑concept to scalable deployment. Solid knowledge of measurement frameworks, KPI tracking, dashboards, and performance reporting. Strong collaboration skills, working closely with data strategy, CRM, CX, media, and tech teams to ensure execution excellence. Detail‑oriented, execution‑focused mindset with strong problem‑solving and optimization capabilities. Fluent English required; additional languages are a plus. Additional information Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
