Descripción de la oferta
Senior Marketing Data Analyst – Barcelona, SpainApply for a full‑time, on‑site position in Barcelona, Spain.La experiencia que se espera de los solicitantes, así como las habilidades y cualificaciones adicionales necesarias para este trabajo, se enumeran a continuación.ResponsibilitiesProject Ownership & Decomposition: Participate in planning, requirements gathering, and delivery of large, multi‑phased growth and marketing analysis projects with minimal guidance. Break down complex ambiguous business problems into structured actionable analysis plans.Strategic UA Partnership: Partner closely with Marketing and User Acquisition squads to monitor campaign performance, decompose trend changes, and provide high‑impact insights that optimize multi‑million dollar budget allocations.Performance Measurement & Frameworks: Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks, including attribution models and incrementality testing.Data Presentation & Storytelling: Visualize and communicate complex analytical findings to senior stakeholders and cross‑functional peers, translating raw marketing data into clear, compelling, and actionable recommendations.Team Efficiency & Tech Evangelism: Lead initiatives to improve team productivity and marketing analytics best practices. Assist in preparing internal learning programs to level up commercial domain knowledge and help the team adopt new tools, methodologies, and platforms.Data Quality Assurance: Maintain a high bar for marketing data integrity, working alongside data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable.RequirementsProven track record (3+ years) in Marketing Analyst, Performance Marketing Analytics, or Growth Analytics in mobile gaming, free‑to‑play, or mobile B2C industries.Advanced SQL proficiency, managing and querying large, complex databases to extract actionable marketing insights.Statistical rigor with hands‑on experience designing and analysing randomized marketing experiments (A/B testing, creative testing, geo‑incrementality testing).Data storytelling ability: translate complex, high‑difficulty performance metrics and granular data trends into clear, compelling narratives. Present insights to senior leadership and non‑technical stakeholders.Experience with business‑intelligence visualization tools (Looker, Tableau, or equivalent) to build robust tracking frameworks and performance dashboards.Degree in a quantitative or business‑analytical field (Economics, Business Administration, Statistics, Mathematics, or similar).Passion for mobile gaming and strong interest in the mobile gaming industry.Nice‑to‑HavesTechnical scripting: proficiency in Python or R for statistical analysis, data manipulation, or predictive modelling.Familiarity with modern mobile privacy changes (SKAdNetwork/ATT, Privacy Sandbox) and their impact on UA attribution.Experience evaluating or working with Marketing Mix Modeling (MMM) or media mix frameworks.BenefitsHybrid working model: work from home or office as needed. Employees must be within commuting distance of the Barcelona office to attend meetings.Relocation support if moving to Barcelona.25 days annual leave plus 5 extra days for Christmas.Generous canteen stipend.Private medical insurance for you and your family.Choice of latest iOS or Android device upon joining.Free language lessons (English & Spanish).Access to onsite gym, gaming room, physiotherapist, and hairdresser services.Legal NoticeSocialpoint is an equal‑opportunity employer. Employment is based on substantive ability, objective qualifications, and work ethic, not on protected characteristics. We provide necessary support and accommodations for qualified individuals with disabilities. Please contact for accommodations or support related to your application.Socialpoint will only contact applicants through official company email addresses. xcskxlj Do not engage over third‑party messaging apps or offer personal financial information.#J-18808-Ljbffr
