Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset. We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta , engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok . This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine. Profitably scale paid growth across Google Ads and Meta Ads , hitting +10% MoM growth while protecting payback. Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms. Cash discipline & reporting: treat spend like it’s your own; instrument clean weeklyreporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker . Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‑outreach intern. Creative direction (performance) : brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop. ? WHAT SUCCESS LOOKS LIKE (90 Days) Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema . Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale. Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude . Playbook: documented testing cadence (weekly) and budget reallocation rules. Build/optimize Google Search campaigns for multiple apps (non‑UAC setup with deep links; measured via AppsFlyer ). Design, launch, and scale Meta (campaign structure, creative testing matrix, value‑based bidding). Partner with the Data Analyst to test proxy events and predicted LTV (e. g., scoring trials, early‑signal models). Run ASA pilots; own ASO roadmap(keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations). Manage a creator‑outreach intern (TikTok organic + UGC partnerships on pay‑per‑view/desired KPI). Own weekly growth review: insights, actions, reallocations—no vanity metrics. ? WHAT YOU MUST HAVE (Hard Requirements) These are non‑negotiable . If you don’t check all of them, please don’t apply . Mobile apps only, consumer subscriptions. Your track record is in consumer subscription apps (non‑gaming). Hands‑on budgets & results. You have directly managed €100k+/month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV:CAC). Meta Ads expertise. You’ve launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement). Google Ads for apps. Deep knowledge of search intent, RSAs, negatives,