Descripción de la oferta
pbThe team you will be a part of /b /ppYou will be part of the Spanish Marketing team within Beko Europe, working cross-functionally with Regional Marketing, Brand Marketing, Sales, and Key Account teams. The role reports directly to the Marketing Director and plays a key role in driving brand and product performance across physical and digital retail channels. /ppbr/ppbThis role in summary /b /ppThe Trade Marketing Lead is responsible for developing and executing trade and digital marketing strategies for the Spanish market to support business growth, enhance brand power, and drive qualitative sales across all channels. The role focuses on campaign execution, retail excellence, digital ecosystem deployment, and performance optimization. /ppbr/ppbYour responsibilities will include /b /pulliDevelop and implement Trade and Digital Marketing strategies aligned with regional and local marketing directives. /liliPlan, execute, and monitor trade marketing campaigns to increase brand awareness, consideration, and sales performance. /liliDeploy Beko Europe brands across digital retailer ecosystems in collaboration with the Brand Marketing team. /liliLead in-store marketing initiatives, including POS, promoters, retail media, and display advertising to maximize visibility. /liliCoordinate trade marketing initiatives with Sales teams, key dealers, and e-retailers, ensuring effective market execution. /liliManage trade marketing suppliers and control the marketing calendar, materials, and local adaptations. /liliMonitor trade and online KPIs, analyze campaign performance, and report results and ROI on a monthly basis. /liliConduct market and competitor analysis to identify opportunities, improve brand health metrics, and enhance shopper experience. /li /ulpbr/ppbMinimum requirements /b /pulliBachelor’s or Master’s degree in Marketing, Business, or a related field. /liliMinimum 3 years of proven experience in Trade and Digital Marketing, preferably within a consumer goods or retail environment. /liliFluency in Spanish and English. /li /ulpbr/ppbPreferred skills and experiences /b /pulliStrong knowledge of trade marketing, digital marketing, and market dynamics. /liliExperience managing retail media, in-store marketing, promoters, and display advertising campaigns. /liliSolid understanding of marketing analytics tools and digital ecosystem performance tracking. /liliProject management, planning, and budget control experience. /liliDesign skills and experience with marketing materials development are a plus. /li /ulpbr/ppbWhat we offer /b /pulliA dynamic international working environment within a leading European organization. /liliOpportunities for professional growth and development in trade and digital marketing. /liliCollaboration with cross-functional and regional teams. /liliCompetitive compensation and benefits package aligned with local market standards. /li /ul
