Descripción de la oferta
B2B Marketing Specialist – Southern Europe (Maternity Cover)Remote | Fixed-term contractWe're looking for an experienced B2B Marketing Specialist to drive growth and demand generation across Southern Europe. This is a fantastic opportunity to take ownership of regional marketing strategy, partner closely with sales, and deliver impactful campaigns in a fast-paced, international environment.The RoleYou'll lead marketing efforts across the region, working cross-functionally with global teams to plan and execute campaigns that support ambitious growth targets.Key ResponsibilitiesOwn and deliver the regional marketing strategy and planDrive demand generation aligned with commercial objectivesPartner with sales teams to support pipeline growthDefine and track marketing KPIs, optimising performance through data insightsManage campaign execution across email, social, events, and webinarsLocalise global content and create region-specific assetsOversee budget allocation and evaluate ROI of marketing activitiesWhat We're Looking For5+ years' marketing experience, ideally in a B2B environmentStrong experience in campaign planning and executionConfident working with marketing automation & CRM tools (HubSpot preferred)Ability to analyse data and optimise marketing performanceExcellent communication and stakeholder management skillsHighly organised with strong attention to detailLanguage RequirementsFluent EnglishNative or bilingual French (essential)Spanish (desirable)Nice to HaveExperience across both B2B and B2C environmentsBackground in international or regional marketing roles
