Descripción de la oferta
Publicis Groupe is a leading communications group with a global presence and diverse agency brands. The Brand & Social Strategist role focuses on shaping brand expression across the full consumer journey, with emphasis on digital and social touchpoints. The position collaborates with CX, Data, Creative, and local market teams to ensure coherent, insight-driven brand experiences embedded into consumer journeys, driving impact across acquisition, engagement, and retention.
Responsibilities
Brand & Experience Strategy: Define and support the development of holistic brand experience strategies aligned with business objectives.
Translate strategic direction into clear brand experience principles
Ensure consistent brand positioning across all touchpoints
Contribute to integrated, cross-channel strategies
Align brand experience with KPIs in collaboration with CX and Data teams
Social & Content Experience (Organic Focus): Lead strategic direction for organic social as a core CX and brand experience channel.
Define social role within the consumer journey
Provide guidance on content strategy, tone of voice, and platform roles
Establish benchmarks and best practices across markets
Ensure alignment between social activity and broader brand and CX strategy
Consistency Across Touchpoints: Ensure a coherent and high-quality brand experience across all digital channels.
Support alignment across social, web, CRM, and campaigns
Review outputs to ensure consistency with brand guidelines
Maintain and evolve brand experience frameworks
Integration with Consumer Experience (CX): Embed brand thinking into end-to-end consumer journeys.
Collaborate with CX and Data teams on journey design
Ensure brand expression is integrated into key moments and touchpoints
Contribute to briefs with a strong brand and experience perspective
Balance user needs with brand identity to create meaningful interactions
Content & Creative Collaboration: Drive strong and consistent brand storytelling across platforms.
Provide input into creative and content briefs
Guide development of platform-specific brand expressions
Ensure executions reflect both strategy and audience relevance
Audience Insights & Relevance: Ensure brand experience is grounded in consumer understanding.
Work with insights and data teams to define target audiences
Translate insights into relevant brand and content strategies
Ensure messaging resonates with audience behaviors and expectations
Innovation & Trend Leadership: Continuously evolve brand and social experience through innovation.
Monitor trends in branding, social, and digital experience
Identify opportunities to improve engagement and differentiation
Bring best practices and inspiration to teams and stakeholders
Cross-Functional Collaboration: Drive alignment across teams and stakeholders.
Collaborate with Client Leads, CX Strategists, and Data teams
Work with creative, media, social, and CRM teams across markets
Support local teams with strategic guidance and consistency
Participate in workshops and strategic discussions
Governance & Enablement: Ensure clarity, consistency, and scalability of brand experience.
Maintain brand experience guidelines and frameworks
Provide clear, actionable guidance to markets
Support onboarding and knowledge sharing across teams
Qualifications
+5 years of experience in brand strategy, brand experience, social strategy, or related roles, ideally within agency and/or multinational environments.
Strong understanding of brand as an experience, beyond communication, across the full consumer journey.
Solid experience in organic social ecosystems and their role within acquisition, engagement, and retention journeys.
Proven ability to define brand experience principles and translate them into cross‑channel strategies (social, web, CRM, campaigns).
Experience working closely with CX, Data, Creative, Media, and CRM teams in collaborative, cross‑functional setups.
Strong strategic thinking skills, with the ability to prioritize, give clear guidance, and ensure consistency at scale.
Ability to translate audience insights and data into relevant brand, content, and experience strategies.
Experience operating in multi‑market and multi‑stakeholder environments, providing strategic guidance to local teams.
Comfortable acting as a strategic reference and thought partner, rather than a day‑to‑day execution role.
Fluent English required; additional languages are a plus.
Additional Information
Why join us? Because we offer reasons such as:
Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.
We are certified as a Great Place to Work; your happiness and providing you with an outstanding experience means a lot to us.
Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.
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