Descripción de la oferta
Job SummaryThe Clinical Marketing - Microbiology develops and executes clinical marketing strategies that strengthen the clinical value, scientific evidence, and differentiated positioning of the Microbiology in Iberia. Working closely with the Product Managers, the role converts clinical data, real‑world insights, and customer needs into impactful value messages, tools, and educational initiatives that support sales performance and clinical credibility. The position plays a crucial role in promoting scientific understanding of our assays and developing content that promotes their value to our customers. Additionally, the role will coordinate internal resources to resolve complex customer product investigations, resolve technical issues, and deliver effective technical communications, reporting, and presentations.Key AccountabilitiesClinical Value & Evidence Based MarketingDevelop local clinical value propositions based on published evidence, product performance, clinical studies, and real‑world practice.Translate complex clinical information into clear, compliant, and customer‑relevant value messages aligned with Product Management strategy.Connect Microbiology testing to laboratory decision‑making, workflow efficiency, and economic impact to support value‑based selling.Clinical Content & Marketing ToolsDevelop, customize, and maintain clinical marketing materials: value decks, study digests, application notes, clinical dossiers, and congress communication.Ensure consistency of clinical messaging across all customer‑facing channels.Provide evidence‑based input to tenders and strategic accounts, emphasizing guidelines, critical care workflows, and clinical differentiation.Sales Enablement & Clinical SupportEquip Sales and Service teams with up‑to‑date clinical arguments, tools, and training to confidently address Microbiology‑related questions.Deliver targeted and tailored clinical marketing training programs and support key customer engagements.Provide daily application‑related clinical support within approved claims (intended use, interpretation, workflow).KOL & Scientific Community EngagementBuild and maintain strong relationships with key clinical stakeholders.Participate in scientific discussions on guidelines, diagnostic pathways, and unmet needs related to Microbiology testing.Support scientific meetings and educational initiatives ensuring coherent, credible clinical positioning.Studies, Insights & Cross‑Functional CollaborationSupport the local activation of clinical studies and evaluations.Capture structured clinical insights from customers, KOLs, and societies, channeling them to Product Management.Collaborate with Product Managers to develop joint clinical narratives, training, and value communication across shared clinical areas.May support selected product management and field specialist activities when required, including sales support, training, implementation, and clinical adoption initiatives.Networking / Key RelationshipsCommercial team: AMs, KAMs and SASContracting and Customer ServiceQuality Assurance and Regulatory AffairsLegal and ComplianceR&D teamsManufacturing, Operations, Logistics & Distributed companiesMinimum Knowledge & Experience RequiredEducation: Bachelor’s Degree in Medicine (MD), Microbiology, Pharmacology, Medical Technology or related clinical discipline. Desired: infectious diseases PhD valuable.Experience:Experience related with clinical microbiology laboratory.Experience in infectious diseases is a must.Experience in Microbiology laboratories is a plus.Experience related with ER, ICU and primary care is a plus.Minimum 5 years’ experience in either hospital (or healthcare facilities), IVD laboratory or pharmacy, Marketing Department/Clinical Affairs in a multinational company.Languages:Spanish: Native/AdvancedEnglish: AdvancedPortuguese: ValuableAdditional Skills & CapabilitiesExceptional presentation, communication, and emotional intelligence skills, with the ability to convey complex scientific concepts to diverse audiences.Business acumen and results‑driven.Ability to work independently, managing assigned projects under multiple deadlines and priorities.Customer focus.Organizational agility.Ability to build strong business relationships by being an effective team player.Comfortable presence with senior leadership and customer technical contacts.Travel RequirementsUp to 40%, may include international travel and/or travel on short notice.Core CompetenciesManaging work effectively: managing one’s time and resources to ensure that work is completed efficiently.Emotional intelligence essentials: establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior.Building partnerships: leveraging relationships within and across work groups to achieve results.Decision making: identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action.Continuous improvement: originating action to improve existing conditions and processes; identifying improvement opportunities, generating ideas, and implementing solutions.Continuous learning: actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities.
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