Descripción de la oferta
Join to apply for the Creative Lead role at Scopely.
Scopely is looking for a highly motivated Creative Lead to drive the creative vision and campaign ideation for an unreleased RPG mobile game based on one of the world’s biggest entertainment IPs. The role is based in our Barcelona office on a hybrid schedule, as part of Flamed, Scopely’s in-house creative agency.
We are a global team of game lovers developing, publishing, and innovating in the mobile games industry, connecting millions of people around the world daily.
What You'll Do
You will be the creative owner for one of our games within Flamed, responsible for leading all creative actions tied to that title. From translating marketing goals into creative strategies to generating campaign ideas and crafting clear production briefs, you ensure every creative initiative for your game is purposeful, aligned, and effective.
Creative Strategy and Concept Development
Partner with Product Marketing, User Acquisition, and Brand teams to transform marketing strategies and objectives into actionable creative strategies and roadmaps.
Analyze audience insights, player motivations, and competitive trends to identify creative opportunities that drive engagement and performance.
Develop creative hypotheses and lead ideation sessions to generate concepts that balance innovation with data‑informed decision‑making.
Translate ideas into clear, actionable production briefs that guide Art and Animation teams through execution.
Cross‑Functional Collaboration
Work hand‑in‑hand with Copywriters, Strategists, and other Creative Leads to ensure consistency, clarity, and creative excellence across all deliverables.
Partner with Project Managers and Producers to ensure briefs are well‑scoped, actionable, and aligned with timelines, budgets, and performance goals.
Collaborate with marketing partners to review creative outcomes, extract learnings, and refine strategies based on data and insights.
Sync with UA, Social and Product teams to gather insights for upcoming campaigns.
Creative Quality and Consistency
Ensure every brief and concept aligns with the game’s brand, tone, and creative DNA while pushing boundaries to keep ideas fresh and differentiated.
Provide feedback and direction on early creative development to maintain clarity of vision throughout the production process.
Act as a guardian of creative intent, ensuring execution aligns with the strategic and emotional core of the idea.
Innovation and Creative Culture
Stay current on trends in gaming, digital advertising, storytelling, and audience behavior.
Contribute to a culture of experimentation, continuous learning, and creative exploration.
Share insights, references, and inspiration across teams to spark new ideas and cross‑pollinate creativity.
What We're Looking For
5+ years of experience developing creative concepts and campaigns in gaming, entertainment, or digital advertising.
Strong conceptual and strategic thinking — you can turn marketing goals into clear creative directions and actionable briefs.
Proven experience in ideating and shaping performance‑driven creative, ideally within a user acquisition or live‑ops context.
A compelling portfolio demonstrating your ability to connect insight, idea, and execution.
Excellent communication and storytelling skills — both in presenting ideas and writing clear, inspiring briefs.
Experience collaborating across multidisciplinary teams and managing creative projects through indirect leadership.
Fluent in English, able to articulate creative reasoning with clarity and confidence.
Please share your portfolio or reel.
At Scopely, we create games for everyone and are committed to building a diverse, supportive work environment where everyone is treated with respect. We provide equal employment opportunities and welcome individuals from all backgrounds.
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