Descripción de la oferta
Pioneering Beauty Sleep in Barcelona
From the heart of Barcelona, Drowsy is revolutionising global beauty sleep. Our silk sleep mask is an industry favourite from the UK, to the USA. We're not just a team; we're a family, dedicated to beauty sleep and united by our passion for the brand.
Role Summary
You own ad creative as a performance engine. Your mandate is to build, test, and scale ads that turn psychology, trends, and insights into revenue — and do so at speed.
What You’ll Do
Own the ad testing and scaling roadmap across Meta, TikTok, and emerging platforms
Translate performance data into clear, high-conviction creative briefs
Drive high-velocity iteration with designers, editors, and UGC creators
Study competitors and reference brands obsessively to identify winning patterns
Stay ahead of performance marketing trends, formats, and platform shifts
Apply deep understanding of human psychology and buying behavior to every ad
What Success Looks Like
2-4x year-over-year growth in ad platform investment while maintaining or improving efficiency
Fast learning loops that consistently produce scalable creative winners
A repeatable system for creative performance — not one-off wins
How You’ll Work
Report to the Marketing Manager
Partner daily with creative production
Think in systems, frameworks, and throughput, not individual ads
Your Profile
Overseen ad accounts with $2M+ in annual spend
3+ years in performance creative or paid media for DTC / e-commerce
Proven ability to scale spend through creative-led performance
Performance-obsessed, data-driven, and intolerant of vanity metrics
Deep student of persuasion, psychology, and why people buy
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