Descripción de la oferta
Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best‑in‑class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling smarter investment decisions, advanced performance measurement, and scalable AI and data use cases. The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
The Opportunity
Location: Barcelona
Language: English (mandatory)
Scope & Team Leadership
You will lead a multidisciplinary team including:
Global Paid Media Data Manager
Global Social Data Data Manager
Global Media Data Product Manager
Global Media Tracking Manager
You will build a strong center of expertise, combining:
Media analytics
Data governance & tracking
Data products
What you’ll get to do
Media Data Strategy & Transformation
Define and lead the global Media Data strategy and roadmap
Position media data as a strategic asset supporting business growth and transformation
Build a long‑term vision integrating measurement, consumer understanding, and AI‑driven use cases
Advanced Measurement & Performance Excellence
Lead end‑to‑end media measurement strategy, including attribution frameworks and brand & performance measurement
Oversee econometric and advanced analytics approaches to quantify marketing impact, optimize media investments, and support budget allocation decisions
Drive the evolution toward holistic, cross‑channel performance measurement
Media Data Ecosystem, Governance & Tracking
Define and enforce global media data standards, including tracking frameworks (tagging, pixels, taxonomy), KPI harmonization, and data models across Paid, Owned & Earned
Ensure data quality, consistency, and scalability across all markets and platforms
Partner with Tech and Data Governance teams to build a robust, future‑proof ecosystem
Data Products & Scalable Activation
Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
Define roadmap, use cases, and prioritization based on business value
Ensure delivery of self‑serve, high‑quality analytics assets
Drive adoption of data solutions across brands and markets
Insight Generation & Business Impact
Transform complex analyses into clear, actionable business recommendations
Build strong narratives linking media performance, consumer behavior, and business outcomes
Act as a trusted partner for senior stakeholders on media investment decisions
Cross‑functional Leadership & Stakeholder Management
Act as the key interface between Business, Media, Tech, Data, and external partners
Collaborate with Global & Local Marketing teams, Media agencies, Tools vendors, and Data & Tech teams
Align stakeholders around a shared measurement and data vision
Team Leadership & Capability Building
Build and lead a high‑performing team of media data experts
Develop capabilities across advanced analytics, data product mindset, and business translation of insights
Create a culture of excellence, ownership, and innovation
We’d love to meet you if you have
Experience
12+ years in media analytics, data, or digital performance roles
Strong experience in advanced measurement (MMM, attribution, econometrics)
Proven track record managing complex, cross‑functional programmes
Experience leading teams and building data capabilities at scale
Background in consumer goods, beauty, or luxury is a strong plus
Technical & Functional Expertise
Deep understanding of Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)
Media tracking & data collection (GA4, tagging, etc.)
Cross‑channel measurement frameworks
Strong analytical background (econometrics, statistics, modelling)
Experience with SQL / data environments (Big Query)
Data visualization tools (Tableau, Power BI, Looker)
Data products and data lifecycle (from ingestion to activation)
Leadership & Soft Skills
Strategic thinker with strong business knowledge
Ability to translate complex data into impact for business stakeholders
Excellent communication and influencing skills
High capability to manage multiple projects and stakeholders simultaneously
Strong collaboration mindset across business and tech teams
Mindset
Business‑driven and impact‑oriented
Data expert with strong pragmatism
Curious, forward‑looking, innovation‑driven
Hands‑on when necessary, but operating at strategic leadership level
We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.
A few things you’ll love about us
An entrepreneurial, creative and welcoming work culture
A range of learning and development opportunities
An international company with plenty of opportunities to grow
A competitive compensation & benefits package
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