Descripción de la oferta
I am looking for a growth marketing manager for a large international i-gaming operator. The role is based in Ceuta in the office with one day a week from home. You will be responsible for leading the optimization, conversion and organic growth of the digital business through user behavior analysis, journey improvement, and continuous experimentation using data-driven decision-making through marketing analytics.What will you doConversion Optimization (CRO)Lead the conversion optimization strategy.Identify opportunities for improvement throughout the funnel (registration, validation, first deposit, activation, and repeat purchases).Analyze user behavior to detect points of friction and churn.Define and prioritize initiatives aimed at improving conversion, activation, engagement, and customer value.Marketing AnalyticsFunctionally lead the areas marketing analytics.Prioritize analyses aligned with business objectives.Ensure the quality and consistency of dashboards and reporting.Transform data into actionable insights and recommendations for Marketing and Product.Personalization and Customer ExperienceDrive, together with CRM and Product, the personalization of the experience.Identify advanced segmentation opportunities.Improve the relevance of customer journeys and touchpoints.Benchmarking and InnovationAnalyze trends and best practices in CRO, UX, and Growth.Conduct continuous competitor benchmarking.Propose new optimization tools and methodologies.This is a senior marketing role ideally suited to someone already in Ceuta looking for a new role or someone willing to fully relocate. If this is of interest then please get in touch#J-18808-Ljbffr
