Descripción de la oferta
Role Overview
We are looking for a hands‑on, senior Marketing Manager to own the entire marketing function at QMENTA. You will report directly to senior leadership and work in close collaboration with Sales to drive pipeline growth, build brand authority, and position QMENTA as the go‑to platform in AI‑powered neuroimaging.
This is not a role for someone who needs a team to execute. You are a builder: comfortable designing strategy in the morning and running a LinkedIn campaign in the afternoon. You thrive in fast‑paced, resource‑constrained environments and know how to prioritize ruthlessly. You bring an AI‑first mindset and have fundamentally rethought how marketing work gets done in the age of LLMs and AI‑powered tooling, knowing how to build repeatable workflows that allow a team of one to operate at the scale of a full department. Eventually, you will have the opportunity to grow and lead a small team.
What You’ll Own
Demand Generation & Pipeline
Design and execute a full‑funnel demand generation strategy targeting the right ICP segments, adapting targeting as the product offering and market strategy evolve.
Own and continuously optimize the lead generation engine: ABM campaigns, outreach automation, paid channels, SEO/GEO, webinars, and content‑driven inbound.
Define, track, and report on MQLs, pipeline influenced by marketing, and funnel conversion metrics in tight alignment with Sales.
Identify the right ICP segments and build targeted campaigns that resonate with the buyers and decision‑makers relevant at each stage of QMENTA's growth.
Develop and iterate on the outreach automation strategy to improve open rates, response rates, and lead quality.
Create and maintain sales collateral, battle cards, email sequences, and competitive intelligence to enable the Sales team to close faster.
Brand Awareness & Thought Leadership
Own QMENTA's brand voice and visual identity across all channels: website, social, email, events, and press.
Build and execute a thought leadership program positioning QMENTA executives as recognized voices in AI‑powered neuroimaging: LinkedIn content, media placements, podcast appearances, and conference talks.
Lead the content strategy and editorial calendar: white papers, scientific articles, blog posts, and press releases.
Develop and publish customer case studies and testimonials that serve as both brand‑building assets and demand generation tools.
Own GEO (Generative Engine Optimization) and SEO strategy to increase discoverability on both traditional and AI‑driven search platforms.
Track and grow brand awareness KPIs: media mentions, exec social reach, and share of voice in the neuroimaging space.
Events & Industry Presence
Own QMENTA's events strategy end‑to‑end: selection, planning, logistics, and post‑event follow‑up.
Manage participation in key industry conferences (ISMRM, BIO, LSX, and others) from booth presence to speaking opportunities.
Conceptualize and execute hosted events, workshops, and webinars featuring KOLs, academic partners, and customers.
Measure and optimize event ROI in terms of pipeline generated, leads captured, and brand exposure.
Build relationships with key industry associations, media, and event organizers to increase QMENTA's visibility and access.
Product Marketing & Sales Enablement
Translate QMENTA's platform capabilities into clear, compelling messaging for the different buyer personas relevant at each stage of market development.
Support the definition and communication of QMENTA's product packaging and pricing, working closely with Sales and leadership to ensure the offer is easy to understand and easy to sell.
Maintain and evolve the messaging framework as the product and market evolve.
Produce and keep up‑to‑date all sales‑facing materials: one‑pagers, pitch decks, demo scripts, and objection‑handling guides.
Ideally, take an active role in shaping the product packaging strategy, defining tiers, bundles, and positioning that make it easier for Sales to close deals and for customers to understand the value.
Fundraising Support
Deliver investor‑ready marketing assets: market positioning one‑pagers, customer evidence decks, press mentions, and data‑backed white papers.
Leverage existing customer case studies, quotes, and testimonials in investor materials to strengthen QMENTA's narrative.
What We’re Looking For
5+ years of B2B marketing experience, with at least 3 years in healthtech, biotech, medtech, or a related life sciences environment.
Proven track record owning both performance marketing (demand gen, ABM, paid, automation) and brand building, not just one or the other.
Deep understanding of complex B2B buyers in regulated, science‑driven environments. You know how these organizations make decisions and what messaging cuts through.
AI‑first approach: you have built repeatable AI workflows using tools like Claude, ChatGPT, Clay, or equivalent; you use AI to generate, test, and optimize content and outreach at scale, and your output is always refined and owned by you, not copy‑pasted.
Hands‑on with marketing automation tools (HubSpot or equivalent), LinkedIn Ads, and analytics platforms.
Strong content skills: you can write a compelling white paper, a punchy LinkedIn post, and a clear sales one‑pager with equal confidence.
Experience working with or directly supporting a sales team in a pipeline‑driven B2B environment.
Highly autonomous, proactive, and comfortable operating as a team of one without a playbook.
Excellent written and spoken English. Spanish is a plus but not required.
Based in Barcelona, with availability to work from the office at least 2 days per week. This is a must.
Nice to Have
Experience in neuroimaging, CNS, or clinical trials.
Exposure to product marketing or product packaging in a SaaS or SaaS+services context.
Familiarity with Series A/B startup dynamics.
What We Offer
23 paid vacation days per year, plus local public holidays.
Flexible compensation plan, including meal vouchers and private health insurance.
Hybrid work model: 2 days per week at the office, with flexible schedule.
Modern office in Barcelona, well‑connected by public transport.
Inclusive and diverse culture where your voice matters and you can make a difference.
We Are an Equal Opportunity Employer
QMENTA is proud to be an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of any race, color, religion (or no religion), national origin, gender, gender identity, sexual orientation, age, marital or civil status, pregnancy, disability, or any other legally protected characteristic. At QMENTA, we believe that a diverse team makes better decisions and drives innovation.
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