Descripción de la oferta
Papaya Integral is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier‑one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.We are seeking an experienced, strategically‑minded Marketing Ops Manager to join our team.ResponsibilitiesOwn Papaya’s inbound marketing automation end‑to‑end — HubSpot workflows, nurture sequences, lead scoring, and lifecycle stage management — continuously improving the processes that take a lead from first touch to booked meetingOwn the lead‑to‑meeting handoff process — the critical junction between marketing and sales where speed and data quality directly determine pipeline conversion. Monitor conversion rates daily and improve themMaintain data integrity across HubSpot and Salesforce — deduplication, field standardisation, enrichment, lead routing, and lifecycle accuracySupport the SDR organisation operationally — tooling access, sequence management, onboarding and offboarding, meeting quality tracking, and pipeline visibility in SalesforceBuild and maintain marketing performance dashboards and reports — inbound funnel metrics, MQL‑to‑SQL‑to‑Close conversion, campaign attribution, and channel performanceProvide end‑to‑end operational support for events and webinars — registration flows, communication sequences, attendance tracking, and post‑event data flowsOwn the operational layer of email marketing — list management, segmentation, deliverability monitoring, suppression, and GDPR complianceImplement AI features within HubSpot and other marketing tools, and work with the AI GTM Engineer to identify operational tasks suitable for agent automationEnsure attribution is consistently tracked across every lead, contact, and opportunity — and support the migration of key reports to governed BI dashboardsQualifications3+ years in marketing operations, revenue operations, or a closely related role at a B2B SaaS companyDeep, hands‑on HubSpot expertise — complex workflows, lead scoring models, lifecycle stages, and automation sequencesSolid Salesforce knowledge — data model, reports, marketing‑relevant configurations, and day‑to‑day navigationExperience owning the lead‑to‑meeting or MQL‑to‑SQL process — you have built the handoff logic, monitored conversion, and improved itStrong data quality instincts — you find bad data frustrating and know how to fix, prevent, and monitor for it systematicallyComfortable building dashboards and reports for non‑technical stakeholdersHighly organised and process‑driven — you document what you build and communicate proactively when something is offStrong English communication skills — you will work closely with teams in Tel Aviv and globallyExperience with Clay or similar data enrichment and GTM engine platforms — advantageFamiliarity with AI‑powered marketing tools and automation frameworks — advantage
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