Descripción de la oferta
Multichannel Manager – Iberia (location Madrid)
We are looking for a Multichannel Manager to shape and evolve customer engagement across Iberia. This role sits at the intersection of strategy and execution, helping teams connect with healthcare professionals through well‑orchestrated, customer‑centric and compliant engagement across channels.
Working closely with Marketing, Medical and Sales, you will act as a local reference for multichannel capabilities, supporting campaign activation, customer journey design and continuous performance improvement. The role combines hands‑on delivery with a strong focus on impact, collaboration and practical problem solving.
What You Will Do
Drive and refine multichannel engagement approaches aligned with business priorities and customer needs.
Support the planning and execution of campaigns and customer journeys across digital and personal channels.
Act as a local point of contact for CRM and digital engagement tools, ensuring effective use and adoption.
Work cross‑functionally to coordinate content, channels and activation with Marketing, Medical and Sales.
Track performance, extract insights and translate data into clear, actionable recommendations.
Stay close to digital trends and opportunities to improve customer experience.
What You Bring
Solid experience in multichannel or digital engagement, with exposure to CRM‑based campaigns and customer journeys.
Experience working cross‑functionally in matrix environments, balancing multiple priorities.
A pragmatic mindset, comfortable moving between strategy and execution.
Experience in healthcare or pharma settings, with understanding of HCP engagement and compliance requirements in Spain.
Fluent Spanish and English; Portuguese is a plus.
Experience with the Veeva ecosystem, specialty care environments, or Iberia‑wide ways of working is considered a valuable addition, but not essential.
Competencies
Solution‑oriented and pragmatic approach
Ownership and accountability
Strong collaboration and influencing skills
Customer‑centric and data‑informed thinking
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