Descripción de la oferta
- Develop and execute paid acquisition strategy across Google, LinkedIn, and other relevant channels- Own campaign planning, budget allocation, optimization, and reporting end-to-end- Build and manage a testing roadmap across channels, audiences, and creative to reduce CAC and improve ROAS- Partner with design and content to build high-converting ad creative and landing pages- Set up and maintain tracking, attribution, and performance dashboards- Collaborate with Sales and RevOps to ensure paid pipeline is tracked, qualified, and handed off- Test and scale new channels as the audience and go-to-market motion evolve- Lay the groundwork for a performance marketing team and hire and manage it over time- Report directly to the Head of Growth- Work closely with the founders to scale the demand generation engineRequirements- 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS- Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta- Strong analytical skills with a deep understanding of attribution, tracking, and experimentation- Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency- Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams- Good taste and basic design skills- Ability to leverage AI tools to move 10x faster- Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers- Experience scaling paid channels from early traction to meaningful, repeatable spend- Prior experience building and managing a performance marketing team- Familiarity with marketing automation and attribution tools, such as HubSpot, Salesforce, GA, and tag managersCore CompetenciesDemonstrates expertise in developing and executing performance marketing strategies across multiple channels, with a strong focus on analytics, campaign optimization, and team management. Proficient in leveraging marketing automation and attribution tools to drive effective demand generation.Highest-signal resume keywords- Performance Marketing Campaign Management- Google Ads and LinkedIn Advertising- Attribution and Tracking Expertise- Team Building and Management- Marketing Automation ToolsATS Optimization KeywordsHard Skills- Campaign Planning- Budget Allocation- Optimization- Ad Copywriting- Data Analysis- Experimentation- Performance Dashboard Setup- Testing Roadmap Development- Scaling Paid Channels- AI Tool UtilizationSoft Skills- Analytical Skills- Collaboration- Adaptability- Creativity- CommunicationIndustry Keywords- B2B Marketing- Enterprise SaaS- Demand Generation- Logistics Marketing- Supply Chain MarketingTools & Technologies- HubSpot- Salesforce- Google Analytics- Tag Managers- Marketing Automation Tools#J-18808-Ljbffr
