Descripción de la oferta
Company description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading!
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
Come and join us!
Overview
Plan, activate, and optimize programmatic campaigns across different DSP platforms.
Manage campaigns across Display, Video, Native, CTV, and Programmatic Audio formats.
Develop and implement audience targeting strategies based on data insights and contextual signals.
Monitor campaign performance daily and optimize toward key KPIs (CPA, CPC, CTR, VTR, etc.).
Produce performance reports and insights for internal teams and clients.
Collaborate with planning, analytics, and account teams to develop data-driven media strategies.
Manage Private Marketplace (PMP) deals and preferred deals with publishers.
Ensure correct budget pacing and campaign delivery.
Identify opportunities for testing, optimization, and innovation across targeting, formats, and creatives.
Responsibilities
Campaign and strategy setup
Control of campaigns and associated KPI’s
Contribution of solutions to incidents resolution
Collaboration on media proposals and plans
Contact with DSP´s
Contacts with planning and purchasing teams of the agencies
Qualifications
Bachelor’s degree in marketing, Advertising, Economis or related filed or have previous experience +3 years
Cross-platform DSP knowledge, especially in DV360
Knowledge of ad servers: DCM, Sizmek, Weborama...
Experience in activating analytical segments
Video experience (Youtube and deals) and display.
We think you’re awesome if you:
Language: Advanced level of English will be assessed at interview by The Talent Team.
Why join us? Because we offer reasons such as:
