Descripción de la oferta
Camlin is a global technology leader that operates with the vision of bringing revolutionary products to life for a wide range of industries, including power and rail, and also has interests in a number of R&D projects in a variety of scientific sectors.
At Camlin we believe in high quality engineering and design, allowing us to develop market leading products and services. In short, we love creating value for our customers by solving difficult problems. As of now, Camlin operates in over 20 countries worldwide.
Regional Marketing Manager, Europe
Department: MarketingReports To: Head of Regional MarketingTravel: Up to 30%
Overview
Camlin Energy is seeking a commercially focused Regional Marketing Manager to lead marketing execution across Europe. This role is responsible for developing and delivering regional marketing plans that create demand, support strategic account growth, strengthen customer relationships and contribute directly to revenue and pipeline objectives.
Working closely with regional sales teams, product specialists and senior stakeholders, the successful candidate will ensure marketing activity is aligned with priority markets, customer needs and commercial growth targets.
Key Responsibilities
Develop and execute annual and quarterly marketing plans aligned to regional business objectives.
Translate global marketing strategies into local market activity.
Drive integrated campaigns across digital, content, events, ABM and customer engagement programmes.
Ensure regional marketing activity supports revenue growth, pipeline creation and customer retention.
Develop regional-specific messaging frameworks to drive a high-quality output of marketing materials and thought-leadership content
Partner closely with regional sales leadership and account teams.
Support strategic account growth through targeted customer engagement programmes.
Develop marketing initiatives that accelerate opportunities through the sales cycle.
Create customer-focused assets that support commercial conversations and account progression.
Demand Generation
Deliver campaigns that generate qualified leads and measurable pipeline impact.
Work with demand generation and digital specialists to optimise performance across channels.
Monitor campaign effectiveness and implement continuous improvements.
Lead regional event strategy, including industry exhibitions, executive briefings, webinars and customer forums.
Maximise event ROI through integrated pre-event, onsite and post-event campaigns.
Build opportunities for customer advocacy and thought leadership.
Monitor industry trends, regulatory policies, competitive activity and emerging market opportunities.
Provide regional insights to support marketing and business planning.
Identify new growth opportunities within transmission, distribution and critical infrastructure sectors.
Stakeholder Management
Work collaboratively with product, sales, engineering and corporate marketing teams.
Build strong relationships with Siemens Energy marketing counterparts and regional stakeholders.
Ensure alignment between regional execution and global priorities.
Requirements
6+ years' experience in B2B marketing.
Strong content writing skills, with the ability to turn technical product information into creative copy for a range of formats
Experience supporting complex technical or industrial products and services.
Strong understanding of demand generation and pipeline development.
Experience working with sales teams and supporting strategic accounts through account-based marketing activity.
Experience within energy, utilities, electrical infrastructure, industrial technology or critical infrastructure sectors.
Excellent project management and organisational skills.
Strong communication and stakeholder management capabilities.
Knowledge of European utility and energy markets.
Experience operating within a matrix or multinational organisation.
Success Measures
Contribution to regional pipeline and revenue targets.
Marketing-sourced and influenced opportunities.
Campaign performance and ROI.
Lead-to-opportunity conversion performance.
Growth in customer engagement and brand awareness across priority markets.
Our Values
We work together
We believe in people
We won’t accept the ‘way it has always been done’
We listen to learn
We’re trying to do the right thing
Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation.
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