Descripción de la oferta
Company overview: Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading! Overview A Retail Media Specialist is responsible for the retailer presence of a brand. They are in charge of planning and implementing digital media campaigns aligned with business goals on media platforms such as Amazon Ads, Criteo, Unlimitail and all main retailers. Responsibilities Developing a relationship with the client’s Online Brand Managers. Understanding the brand necessities in retail media. Implementing the media marketing strategy in retailers such as Amazon, Primor, Carrefour, etc. Coordinating the advertising media plan. Managing end-to-end digital campaigns from the media platforms. Maintaining a strong online brand voice in online retail sites. Maintaining a solid knowledge of retail media tools. Analysing and reporting campaign results and brand performance. Qualifications +2 years of experience in retail media Communication and interpersonal skills. Analytical skills; Amazon Search Ads, Amazon DSP; Ability to use Microsoft Office for various tasks (Excel, PowerPoint). A deep understanding of how data analytics influences key business KPIs. Deep understanding of customer journey optimization across digital. Strong learning ability and cross-departmental and cross-country communication skills. Additional Information Why join us? Because we offer reasons such as: Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
