Descripción de la oferta
Company Description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, the Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and transversal knowledge. Publicis Groupe links Creativity, Technology and Data, offering a value proposition that effectively connects brand and consumer.
Overview
A hands‑on data specialist responsible for operationalizing and executing data strategies across a multinational FMCG company, ensuring data is effectively collected, structured, activated, and measured across B2C and B2B ecosystems. Working in close partnership with the Senior Data Strategist, this role translates strategic data frameworks into practical implementation, enabling CRM, CX and marketing teams to activate data in a consistent, scalable, and efficient way. This role is key to ensuring data strategies move from concept to reality, driving tangible business impact through execution excellence.
Responsibilities
Data Strategy Execution (End to End)
Support the implementation of data strategies across the full lifecycle: data collection, ingestion, qualification, activation and measurement.
Ensure data flows, structures, and integrations are properly set up and maintained.
Translate strategic recommendations into clear operational plans and technical requirements.
Data Collection & Structuring
Define and implement data collection frameworks across digital touchpoints (web, CRM, media, etc.).
Ensure data is properly structured, standardized and compliant with governance and privacy requirements.
Work with tech and analytics teams to guarantee data quality, consistency and usability.
Activation & CRM Enablement (B2C & B2B)
Enable the activation of data within CRM and marketing platforms to support segmentation, personalization and journey orchestration.
Support both B2C and B2B use cases, ensuring data is effectively leveraged across different business models.
Collaborate with CX and campaign teams to ensure data is properly integrated into execution.
Use Case Implementation
Execute data‑driven use cases from proof of concept to deployment, ensuring proper setup and delivery.
Support testing, validation and optimisation of use cases based on performance data.
Ensure successful transition from pilot phases to scaled, repeatable solutions.
Measurement & Performance Tracking
Implement measurement frameworks and ensure proper tracking of KPIs across platforms.
Set up dashboards, tracking systems and reporting structures to monitor performance.
Support ongoing optimisation by providing clear, actionable performance insights.
Tools, Platforms & Operational Excellence
Work with key data, CRM and analytics platforms to ensure effective set up and usage.
Support troubleshooting, optimisation and continuous improvement of data processes and systems.
Ensure best practices are followed across markets for data operations and activation.
Collaboration & Enablement
Partner closely with the Senior Data Strategist to ensure alignment between strategy and execution.
Collaborate with CRM, CX, Media and Tech teams to ensure seamless delivery of data‑driven initiatives.
Support markets with hands‑on guidance, training and troubleshooting to increase data activation maturity.
Qualifications
Solid experience in data operations, data activation or analytics roles within complex, multi‑market organisations, ideally in FMCG or consumer‑driven environments.
Proven hands‑on experience operationalising data strategies across the full data lifecycle: collection, structuring, activation and measurement.
Strong understanding of data collection frameworks across digital touchpoints (web, CRM, media, marketing platforms).
Experience enabling data activation within CRM and marketing platforms to support segmentation, personalisation and journey orchestration across B2C and B2B use cases.
Demonstrated ability to translate strategic data frameworks into clear operational and technical execution plans.
Experience implementing data‑driven use cases from proof of concept to scalable deployment.
Solid knowledge of measurement frameworks, KPI tracking, dashboards and performance reporting.
Strong collaboration skills, working closely with data strategy, CRM, CX, media and tech teams to ensure execution excellence.
Detail‑oriented, execution‑focused mindset with strong problem‑solving and optimisation capabilities.
Fluent English required; additional languages are a plus.
Benefits
