Descripción de la oferta
Descripción del trabajo
Senior Digital Marketing Analyst
Location: Remote from Spain (an indefinite Spanish employment contract)
We are looking for a strategic Digital Marketing Analytics Specialist to join our Global Digital Marketing team. The ideal candidate will bring practical experience with global digital campaign analysis and data-driven insight generation. This role will help shape and scale our Customer digital marketing analytics capabilities.
You will work cross-functionally with global and local marketing teams and media agencies to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.
Project Overview
We are seeking an experienced and innovative Senior Strategic Digital Marketing Analytics Specialist to lead our global data-driven decision-making initiatives. This role is ideal for a strategic thinker with a proven track record in creating and executing comprehensive analytics strategies that empower international brands.
Requirements
7+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights
Advanced proficiency in analytics tools including Google Analytics (GA4), Google Tag Manager, and data visualization platforms (e.g., Qlik, Looker Studio, Tableau)
Extensive experience with digital marketing platforms across Social Media, Google Ads, Display, and Programmatic advertising
Strong background in working with data platforms, lakes, and warehouses (e.g., Amazon Redshift, SnapLogic, Funnel.io, SuperMetrics, BigQuery, Salesforce, Datorama)
Proven track record of translating complex data into actionable marketing strategies
Bachelor's degree in Marketing, Data Science, or a related field; Master's degree preferred
Excellent communication and presentation skills in English, with the ability to convey technical concepts to non-technical audiences
Strong project management, organizational, and interpersonal skills
Experience in scoping, managing, and implementing advanced digital marketing analytics projects, particularly in marketing mix optimization and digital media performance optimization
Solid understanding of how data & analytics can drive business impact, with good intuition around advanced analytics and modeling techniques
Ability to tell compelling stories using analytics outputs and data from various sources, linking insights to potential business impact
Will be a plus:
Experience in global or multi-market digital marketing analytics
Advanced knowledge of statistical analysis and predictive modeling techniques
Proficiency in programming languages such as R or Python for data analysis
Experience with marketing automation platforms and CRM systems
Responsibilities
Strategic Analytics Leadership
Develop and implement Global Digital Marketing Analytics & Data Strategy & Roadmap
Identify and capitalize on emerging digital marketing trends and technologies
Provide strategic insights to inform and enhance global digital marketing initiatives
Engage with regional business owners and global Centers of Excellence to identify, scope, and define advanced analytics use cases
Advanced Data Analysis and Visualization
Conduct in-depth analysis of customer behavior, marketing performance, and web analytics
Create sophisticated dashboards and data visualizations to communicate complex insights
Develop and optimize attribution models to accurately measure campaign effectiveness
Create campaign and website performance reports
Campaign Optimization and Performance Measurement
Design and implement robust measurement strategies for digital campaigns and web properties, including tag management
Lead A/B testing initiatives and provide data-driven recommendations for optimization
Review and test campaigns, analyzing key metrics to identify opportunities for performance improvement
Cross-functional Collaboration and Communication
Present analytical findings and strategic recommendations to colleagues, senior managers, and clients
Lead global initiatives to educate business teams in interpreting and using analytics
Identify data/system challenges and requirements to improve speed to insight and action
Technical Leadership and Innovation
Spearhead the adoption and integration of advanced analytics tools and methodologies
Lead the transition to and full utilization of GA4 and other next-generation analytics platforms
Explore and implement machine learning and AI applications in marketing analytics
Why this position
You will be part of a goal-oriented Digital Marketing team. The opportunities to be part of a great journey and the possibilities to work with modern GenAI tools will boost your career.
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