Descripción de la oferta
Company Description Lansrod Consulting, founded in 2008, is a technology consulting firm organized across four core sectors: Java and J2EE distributed architectures, Microsoft .NET applications, Business Intelligence, and Network and Administration. The company builds its services on highly skilled consultants who deliver robust, scalable solutions to diverse clients. Lansrod Consulting combines deep technical expertise with practical business understanding to help organizations modernize and optimize their systems. Team members collaborate across disciplines, offering opportunities to work on complex, multi-layered projects with meaningful impact.Role Description The Web3 Content Strategist / Head of Content is a full-time, remote role responsible for defining and executing the content vision for Lansrod Consulting’s Web3 and broader technology initiatives. This role involves developing a comprehensive content strategy aligned with company goals, planning editorial calendars, and overseeing the creation of thought leadership, blog posts, white papers, case studies, and website copy. The person in this role will manage content workflows, coordinate with consultants and technical experts to translate complex topics into clear narratives, and ensure consistency in brand voice across all channels. Daily tasks include reviewing and editing content, optimizing materials for digital distribution, monitoring content performance metrics, and refining strategy based on data and stakeholder feedback. The role also includes mentoring contributors, establishing editorial standards, and collaborating with marketing and business development teams to support demand generation and brand positioning in the Web3 space.Qualifications1. Strategic vision: You don't just "write interesting stuff." You understand how content moves a user through the funnel: from first touch to sign-up and loyalty.2. A feel for language and style: You can spot fakeness in a text from a mile away. You know the difference between a brand voice for degens and one for institutionals.3. Team management experience: You can set tasks, give constructive feedback, and gather people around you who write better than you do.4. Understanding of the crypto ecosystem: You know what DeFi, NFTs, L2s, and staking are, and can tell a good whitepaper from a bad one.5. Analytical mindset: You don't believe in "content for content's sake." You count how many users and dollars each article brought in and reallocate resources toward what works.
