Descripción de la oferta
Some brands sell products.
Others define entire categories.
As companies grow, expand into new markets, and begin competing internationally, there comes a point when the product alone is no longer enough.
Someone has toshapethenarrative.
Buildrecognition.
Earn trust.
Help customers, partners, investors, and future employees understand who you are—and whyyou matter.
Thats what this role is about.About XRF
At XRF, we build technology for some of the worlds most demanding environments. We develop command and control systemsused bydefenceorganisations,emergencyservices, andcriticalinfrastructure operators to make critical decisions when speed, coordination, and information trulymatter. Our products are already deployed in the field, contribute to NATO and Europeaninnovationprogrammes, and support real-world operations. Were now entering an exciting new phase of growth. Andbuilding a great companyalso meansbuilding a great brand.The Opportunity
XRF is entering a new phase of growth. The product is proven. Customers are already using it. The market is growing. Now we need a brand that can grow alongside the business. This is a rare opportunity for someone who wants to leave a lasting markon an ambitious technology company with international aspirations.Were looking for someone who bringsfresh thinkingfrom outside our industry. Someone who understands how great brands create desire, recognition,and conversation. Someone who can turn complex technology into simple, compelling, and memorable stories—without compromising technical credibility.This isnt about making things look prettier. Its about helping define how XRF is perceived, remembered, and ultimately chosen by customers, partners, investors, and future talent.Youll be responsible for building and evolving XRFs brand strategy, leading brand awareness and demand generation initiatives that directly support the companys growth. Youll work cross-functionally withour business, product, and leadership teams, ensuring the brand becomes a real driver of business growth.Youll have direct exposure to the executive team, the autonomy to drive initiatives from day one, and the opportunity to influence strategic decisions in a company thats scaling fast.This role is designed for someone with theambitionand potentialto grow into a Marketing Manager position over the coming years.Were not looking for someone to manage an established brand.Were looking for someone who wants to helpbuild the brandof a company driving technological innovation in some of the worlds most demanding and mission-critical environments.What Youll Do
Brand Strategy & Positioning
Help define and evolve XRFs brand positioning.
Develop compelling brand narratives and messaging frameworks.
Ensure consistency across every brand touchpoint.
Own and evolve the companys visual and verbal identity.
Brand Awareness & Communications
Design and execute brand awareness campaigns.
Coordinate content, video, social media, events, and product launches.
Collaborate with internal teams and external partners to increase brand visibility.
Identify new opportunities to expand our reach and deepen audience engagement.
Growth & Demand Generation
Support lead generation initiatives and marketing campaigns.
Work closely with the commercial team to turn brand awareness into business opportunities.
Monitor campaign performance and optimise based on results.
Contribute to multi-channel marketing planning and execution.
Community & Ecosystem Building
Strengthen XRFs presence across the defence, technology, and innovation ecosystems.
Turn customer success stories and operational deployments into compelling content.
Help establish XRF as a recognised technology leader in its markets.What Were Looking For
3–6 years of experience in brand management, marketing, or growth-related roles.
Proven experience building brands, campaigns, or communities.
Exceptional communication and storytelling skills.
The ability to combine strategic thinking with hands-on execution.
Experience working with agencies, designers, content creators, or external partners.
A data-driven mindset focused on measurable business impact.
Excellent written and verbal communication skills.
English proficiency at C1 level or above.Wed Love It If You Come From
Consumer technology.
High-growth startups.
Consumer electronics.
Mobility.
Retail.
Gaming.
Sports. Lifestyle brands
Creative, branding, or marketing agencies
Previous experience in defence or deep techis not required.We're particularly interested in people whobring fresh perspectives, strong brand instincts, and the confidence to challenge conventional thinking.What Youll Get
The opportunity to build abrandwithrealimpactinside a fast-growing technology company.
Direct exposure to the executiveteam and involvement in strategic decision-making.
High ownership and autonomy from day one.
A fast-paced, entrepreneurial, and high-growth environment.
A clear development path towards marketing leadership.
A competitive compensation package.
A Madrid-based role.
