Descripción de la oferta
Some brands sell products.Others define entire categories.As companies grow, expand into new markets, and begin competing internationally, there comes a point when the product alone is no longer enough.Someone has to shape the narrative.Build recognition.Earn trust.Help customers, partners, investors, and future employees understand who you are—and why you matter.That's what this role is about.About XRFAt XRF, we build technology for some of the world's most demanding environments. We develop command and control systems used by defence organisations, emergency services, and critical infrastructure operators to make critical decisions when speed, coordination, and information truly matter. Our products are already deployed in the field, contribute to NATO and European innovation programmes, and support real-world operations. We're now entering an exciting new phase of growth. And building a great company also means building a great brand.The OpportunityXRF is entering a new phase of growth. The product is proven. Customers are already using it. The market is growing. Now we need a brand that can grow alongside the business. This is a rare opportunity for someone who wants to leave a lasting mark on an ambitious technology company with international aspirations.We're looking for someone who brings fresh thinking from outside our industry. Someone who understands how great brands create desire, recognition, and conversation. Someone who can turn complex technology into simple, compelling, and memorable stories—without compromising technical credibility.This isn't about making things look prettier. It's about helping define how XRF is perceived, remembered, and ultimately chosen by customers, partners, investors, and future talent.You'll be responsible for building and evolving XRF's brand strategy, leading brand awareness and demand generation initiatives that directly support the company's growth. You'll work cross-functionally with our business, product, and leadership teams, ensuring the brand becomes a real driver of business growth.You'll have direct exposure to the executive team, the autonomy to drive initiatives from day one, and the opportunity to influence strategic decisions in a company that's scaling fast.This role is designed for someone with the ambition and potential to grow into a Marketing Manager position over the coming years.We're not looking for someone to manage an established brand.We're looking for someone who wants to help build the brand of a company driving technological innovation in some of the world's most demanding and mission-critical environments.What You'll DoBrand Strategy & PositioningHelp define and evolve XRF's brand positioning.Develop compelling brand narratives and messaging frameworks.Ensure consistency across every brand touchpoint.Own and evolve the company's visual and verbal identity.Brand Awareness & CommunicationsDesign and execute brand awareness campaigns.Coordinate content, video, social media, events, and product launches.Collaborate with internal teams and external partners to increase brand visibility.Identify new opportunities to expand our reach and deepen audience engagement.Growth & Demand GenerationSupport lead generation initiatives and marketing campaigns.Work closely with the commercial team to turn brand awareness into business opportunities.Monitor campaign performance and optimise based on results.Contribute to multi-channel marketing planning and execution.Community & Ecosystem BuildingStrengthen XRF's presence across the defence, technology, and innovation ecosystems.Turn customer success stories and operational deployments into compelling content.Help establish XRF as a recognised technology leader in its markets.What We're Looking For3–6 years of experience in brand management, marketing, or growth-related roles.Proven experience building brands, campaigns, or communities.Exceptional communication and storytelling skills.The ability to combine strategic thinking with hands-on execution.Experience working with agencies, designers, content creators, or external partners.A data-driven mindset focused on measurable business impact.Excellent written and verbal communication skills.English proficiency at C1 level or above.We'd Love It If You Come FromConsumer technology.High-growth startups.Consumer electronics.Mobility.Retail.Gaming.Sports. Lifestyle brandsCreative, branding, or marketing agenciesPrevious experience in defence or deep tech is not required.We're particularly interested in people who bring fresh perspectives, strong brand instincts, and the confidence to challenge conventional thinking.What You'll GetThe opportunity to build a brand with real impact inside a fast-growing technology company.Direct exposure to the executive team and involvement in strategic decision-making.High ownership and autonomy from day one.A fast-paced, entrepreneurial, and high-growth environment.A clear development path towards marketing leadership.A competitive compensation package.A Madrid-based role.
